Hi Reader,

One of the biggest problems actors face isn’t talent.

It’s unclear positioning.

If casting can’t immediately understand who you are and where you belong in the storytelling ecosystem, they move on.

Not because you aren’t talented.

But because your materials aren’t communicating your value clearly enough.

And when that happens, actors end up stuck in a frustrating cycle:

• random demo reel footage
• scenes that don’t match how they actually read
• auditions that feel disconnected
• meetings where they struggle to articulate what they actually play

So let me show you what actually changes when that clarity locks in.

By the end of Casting DNA™, here’s what you will walk away with:

• 3–5 clearly defined actor prototypes
​A grounded understanding of how you naturally read on screen and where you belong in story.

• Two signature scenes strategically chosen for you
​Scenes designed to communicate your casting identity instantly.

• A shoot-day execution plan
​So you can actually capture the footage your reel has been missing.

• A casting identity you can articulate in meetings
​With agents, managers, casting directors, and collaborators.

This isn’t theoretical work.

It’s the strategic foundation that allows actors to create demo material that signals their value immediately.

Here’s how we get there.

Week 1 — Defining Your Casting DNA

We hone in on who you truly are and the archetypes you’re meant to play.

Week 2 — Curating Your Signature Scenes

We source two aligned scenes that communicate your casting identity instantly.
⛔️ Not a reflection of past credits.
➡️ A signal of where you’re headed.

Week 3 — Build the Blueprint

Actors create the inner architecture that lets a scene actually stand up.

Week 4 — Make It Happen

This is where the scene starts breathing.
Actors practice letting the work unfold moment by moment so it feels alive and immediate.

Week 5 — Bait & Switch

Here we implement the nuances that make performances riveting.
Mystery. Secret. Opposites. Humor. Contradiction.
​The human complexity that makes casting lean forward.
​
​WEEK 6 — Shoot Day Ready

This week focuses on translating your work clearly and powerfully on camera.
We create a strategic shoot-day plan and make smart choices about wardrobe, lighting, sound, eye-line, framing, props, and physical action—ensuring each performance translates cleanly on camera and captures the actor’s true essence.

WHAT'S INCLUDED:

• Six live 2-hour cohort sessions

📆 Tuesdays, April 7 – May 12

4–6 PM PST on Zoom

• Two optional Open Studio office hours

📆 Friday April 10 + April 17

• Detailed onboarding + personalized Casting DNA review
​• Private cohort community
​• Members-only Casting DNA GPT access
​• Preferred 1:1 coaching rate during the program
​• Session recordings + student resource hub

❞
​Casting director Jill Anthony Thomas (Gilmore Girls, Loot, Santa Clarita Diet)
recently said this when I told her about the concept:

❝What a great idea. I always tell new actors in LA who don’t have credits yet to do exactly this.❞

​
If you’re reading this and thinking,

“Yeah… my reel really doesn’t show what I can do yet...”

↪️ Hit reply and tell me.

You can even send your reel and let me know what you wish was different. I may be able to help you strategize a way forward. 🎞️

I’m pretty damn good at that, if I may say.

And if this resonates, here are the details:

🗓 We start April 7

👥 Only 10 actors

💸 Founder rate: $650 (raises to $750 on March 24)

Want in? 🙋🏼‍♀️🙋🏾‍♂️🙋🏽

I’m excited to see the actors who step into this founding cohort.
​
And even if this cohort isn’t right for you, I hope the ideas in these emails help you think more strategically about your materials. ✨

Adria

PS. (If this newsletter was forwarded to you by a friend, you can subscribe here)